- Stop chasing expensive celebrity speakers (we can read their articles and books) and focus on original, compelling content about what keeps your audience awake at night
- Focus more on vigorous, unscripted and candid interaction among panelists with different perspectives, and much less on talking heads
- Research and prepare before creating programs, or inviting speakers. Identify the core, actionable topics and the animating points of view that get at what’s raw: the uncertainties, conflicts, challenges, opportunities and solutions with which senior-level attendees struggle every day.
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